What Is Blogging And Why Is It So Popular Now?

You have probably heard the term blogging many times before, but you might not know what it really means. Some people have this mistaken impression that people who blog are sitting in their basements in their pajamas because they don’t get out much. While there might be a few bloggers out there who are a bit different, most bloggers are everyday people who have something they want to share. It might be a personal hobby, interest or passion. Sometimes, however, bloggers are there to make money while sharing their insights.

Blogging has become super popular in the last several years for a few reasons. For one thing, there is a relationship being built when you are a blogger. You are interacting with people in a way that makes them feel connected. Think about when you read a sales ad in the local newspaper. Do you feel connected to the company that wrote the ad? Probably not. However, if you are on someone’s website and they have created a video, you are going to connect with them a lot easier.

Not every blogger uses video, but some do. Others simply write what they are thinking about any given topic. Either way, it is an interpersonal connection rather than a sales page. Blogging can be highly effective for selling when it is done the right way. The key is to know what to do and what not to do. You can turn people off unless you blog effectively.

Because blogs are about relationships, they are normally written by one individual. They are also meant to be updated on a regular basis. If you aren’t someone who likes to write or interact regularly with people, blogging is not your thing. Normally blogs are written about a particular topic like finance, parenting or hiking. You don’t normally see blogs that are about a bunch of different topics. Typically, the blog writer and visitors share a common interest on the topic at hand.

On most blogs, you will see a place to make comments. This also creates a feeling of interconnectedness among the members and the person writing the blog. In fact, some large forums and membership sites first sprung up as a result of a very active blog.